Coastalstyle Australia

Y’all know how much I love discovering and introducing little and local businesses to you.
I am super excited about this one because with Christmas and Summer just around the corner I know you will love it!


I found Coastalstyle Australia on Instagram recently and fell in love with their range of pure silver jewellery.
Their pieces evoke memories of days at the beach searching for the perfect shell, and the glistening sparkle from the ocean that always makes me feel so relaxed.

I was lucky enough to be gifted a few pieces from the Coastalstyle range and have been diligently testing them out so I can report back to you all.
I know, it’s a tough life, but somebody has to do it … right?

I have been wearing the Silver Droplets bracelet pretty much permanently for a few weeks. It is my favourite piece from the range because it is so versatile. It has a special clasp that allows you to change out the charms to match your mood or outfit. I have a lustrous pearl drop and a silver charm (organic sea stars) that I think looks like a fingerprint from the ocean. I can’t even begin to tell you haw many comments I have had on this piece, It really is special.


I have also been trying out a the convertible charm necklace which has the same clasp as the bracelet so I can swap my charms between the two pieces.
What I also love is that you can choose your necklace length when you buy this piece, I don’t know how many times I’ve bought a necklace online and it’s not the right length for me.


These precious little earrings are made from a real shell found on Scawfell Island in the Whitsundays on the Great Barrier Reef, a beautiful tiny island only accessible by the occasional sailboat passing through. They really are one of a kind, Pippa carefully collected the shell herself. They are handmade using pure silver and then hand sanded and polished.


The entire Coastalstyle range is fresh, unique and beautiful. It is all meticulously handcrafted on the Sunshine Coast in Queensland, Australia.
These pieces are made to treasure for a lifetime.

Pippa can also work with you on a custom piece. I think it is so special to have something that nobody else does, that was handcrafted just for you!

I am always interested in the back story about these fabulous little businesses so I grabbed half an hour with Pippa from Coastalstyle to learn a little bit about Coastalstyle.

1.Tell us a little bit about yourself …
Born in Rhodesia, then raised in the UK, I longed to return to the southern hemisphere. I went to visit friends in South Africa and ended up settling there. A few years on I met my amazing husband. His job led us to travel extensively, living in different parts of the world, Australia being one of them. After 8 years in Sydney, we moved to the Sunshine Coast where we now live with our 2 beautiful Border Collies. We have family in the UK, Melbourne and Brisbane, but the lifestyle, sailing and weather have kept us happily here for the past 22 years!

2. Clearly you are a coastal gal at heart, when did you develop such a love of the ocean?
We have always lived near water so always owned a boat of some sort, whether it was a canoe, a tinny, or a sail boat. On the Sunshine Coast, we had 10 incredible years sailing and exploring the Great Barrier Reef in our Perry43 Catamaran. We would leave Mooloolaba and head up as far north as Lizard Island, visiting different reefs, diving and exploring. That’s when I really fell in love with the ocean.
The azure expanses of crystal clear water, deserted islands and sand quays, inhabited by the most beautiful colourful sea life, not to mention the amazing friends we made along the way, gave us memories to last a lifetime.

Pippa’s beautiful catamaran!

3.What made you decide to bring your love of the ocean into the creative outlet of jewellery design?
I wanted to capture my love of the ocean to remind me of the places we loved to sail. So many of us have treasured memories of the Ocean and fun holidays in the sun.
I first started with glass designs for colour, and loved creating little underwater scenes in large focal beads. Miniature clown fish, crabs and shells with little jelly fish being my biggest challenge! They were treasured reminders of our cruising life and also became my best sellers. My latest silver shell collections are from different islands that we visited and beautiful deserted beaches that we explored. I carried moulding putty with me wherever we went!


4.Do you remember the first piece you made?
Yes! My first piece ever was a lampwork bead which looked more like a weapon than a piece of jewellery.That was 8 years ago, I still have it and am so very proud of it!

5. I understand you custom make pieces, tell us about this process?
From Start to finish, I create each piece with love and attention to every detail. No two pieces are ever the same, not even the designs on a pair of earrings. I like to personalise it for each and every one of my customers. I work in both fine, Argentium and sterling silver, with little gold accents using different metalsmithing techniques.

6.Do you have a favourite piece? Or is that like asking a mother about her favourite child?
Yes, that’s a hard one! I love pieces that evoke a memory or story, something that can be personalised. I love the fine silver charms, and have fun making custom shapes and patterns, personalising them or hiding a secret message inside a ring or cuff bracelet. Anything to make it yours and personal.


7.How do you feel when you see others wearing your beautiful designs?
Happy and proud and flattered! I remember when I was picking up my niece from the airport, and was sure that a lady just walked past me wearing Coastalstyle Australia earrings. I tried to peek a few times just to make sure, and introduced myself before stalking charges were laid!
There is nothing like seeing a special smile on a customer’s face, when you have not only created something that has come from your heart, but when you have also touched theirs.

8. What is next for Coastalstyle?
I will be adding new styles next year, using new techniques to create different designs. Social media has been a wonderful way to make new connections, and I am really looking forward to also showcasing the collection in person at different venues. Or we might just arrange a “Shells and Champagne” get to-gether on the deck!
I just want to make beautiful pieces that people love and that mean something to them.
Oh, and buy more tools!



Coastalstyle pieces come beautifully gift boxed and with Christmas coming I think these pieces are just the most gorgeous gift for girls of all ages,  my teenage daughters (and wannabe mermaids) love them as much as I do!
My girls have the Mini Shells stacking rings on their Christmas list, and I’m dreaming up a custom made round charm with the Birdsnest Coral design and my initials on the back.
What’s on your wish list?


You can shop with Coastalstyle Australia here.
You can find Coastalstyle on Instagram here and Facebook here.

Happy Shopping!

Hayley x



I recently heard somebody say that they couldn’t have coastal style in their home because they didn’t live by the ocean. I pondered this for quite some time, why … why if you love the ocean can’t you surround yourself with its treasures in your home? I don’t know what the fancy interior designers would say, but I say – go for it!
We live in Australia, we are surrounded by ocean, so adorn your home in shells and coral, splash the colours of the ocean on your walls and check out these gorgeous cushions …


I have been dying to share these with you, it has killed me to keep them under wraps while we waited for all the stock to arrive!
I have a few in my own home and every single person who steps foot in my house has loved them, I even had one friend trying to smuggle some out in her handbag! You know who you are!

Introducing Seacova and the lovely face behind the brand, Clare.


Seacova Coastal Interiors is the result of Clare’s love for the Australian coastline and the charm of American seaside cottages. It is a luxurious brand celebrating coastal living with a stunning range of cushions and furniture. These pieces are perfect for Australian living, with their coastal motifs and stunning colours straight from the depths of the ocean.

I absolutely fell in love with this range as soon as I saw it and knew it would be perfect for my new day bed. When it arrived I was even more excited, these cushions are even prettier in person. They are embroidered on 100% cotton, and piped in coordinating fabrics.

The Cape Cod collection in duck egg blue and sky blue is timeless, sophisticated and beautiful. Perfect for those of you who prefer a more gentle colour palette.

Cape Cod Collection.
Cape Cod Collection.

The Florida Keys collection is all about palm trees, sail boats and sea creatures in a crisp navy and white. It is classic coastal style and really makes a statement.

Florida Keys Collection.
Florida Keys Collection.

Also, don’t miss the outdoor collection of a faux bamboo sofa and chairs, they are powder coated aluminium and ideal for an Australian summer outdoors.

Alboo Bella seating.

 I was lucky enough to steal 1/2 an hour of Clare’s busy day to dig a little deeper and learn some more about Seacova …

Tell us a little bit about yourself?

I strapped my travelling boots on after college to explore Asia and Europe. My sister and I finished up living in London where we bunked on the floor of my aunt’s trendy Islington apartment for two whole years! I am grateful for the travel experience as it was character-building and opened up my mind up diversity.

Since then I have always lived close to the Australian seaside where I met my husband twelve years ago after re-locating to Brisbane. In the Spring of 2011 we were married on a tropical island in Fiji and now have two young children. Life is busy to say the least – our 7-month old girl and 3-year old boy certainly keep us on our toes!

 Is your background in something creative or is this a new venture for you?

 In 2010 I completed a degree in marketing at the Queensland University of Technology in Brisbane. From there I worked as a production manager in a graphic design studio followed by a management position at a boutique advertising agency in West End. Because we were part of a small team I was able to participate in developing strategies and brainstorming sessions with the qualified creative team members. I absolutely loved working with my colleagues: creative people are a hoot to be around.

 I was always passionate about interior decorating on the home front, and it was the coastal style that initially grabbed my attention. On weekends I spent hours looking through coffee-table books, shuffling various items around the house and scouting stores for new accessories. Eventually, my hubby actually banned me from buying any more shells or coral!

 As my passion for interiors continued to grow, I decided to take the leap and merge my work with that passion. Seacova became my creative outlet whereby I could develop coastal style interiors from the designing to the sourcing, managing suppliers, building websites and accounting. I could not have become a one-girl show without my previous job experiences and background.

It is clear the inspiration for your beautiful coastal-style cushion range comes from the ocean and seaside, was there something in particular that prompted the designs?  Do you design them all yourself?

I have been infatuated with American seaside cottages for as long as I can remember: front porches, white picket fences, french doors and light, bright rooms filled with shaker cabinetry…they stop my heart.

 My inspiration for the collection came largely from these coastal dwellings. I tried to picture complementary interiors that would create a soothing, relaxing space whilst using a colour palette inspired by the clear blue waters of the Australian coastline. In addition, some of the designs were derived from old ancient engravings I came across in my readings. The designs were created using Illustrator software, and then digitized for embroidery.

Embroidery detail of the Palm Tree cushion.
Embroidery detail of the Palm Tree cushion.

 The colour palette for your 2016/17 range is fresh and relaxed with soft blues, navy and white, then you have an unexpected pop of coral pink, where did this come from? 

 When it comes to colour, I am blue and white all the way, so naturally that dominated the collection. But there is definitely something to be said for a pop of colour. The seaside is largely blue and white on the surface, but underneath the water is a vibrant community of brightly coloured fish, plants and coral. The coral pink represents a hint of this vibrant underwater life. I was not sure about it in the beginning, now it is one of my favourites!

Pink Herringbone cushion.
Pink Herringbone cushion.

 Your collections are named after the famous seaside destinations of Cape Cod and Florida Keys. Have you been there or are they on the travel bucket list?

 I daydream about being there quite often, but have not travelled there as yet; it is definitely on the bucket list. When the children are a little older our plan is to hire an RV and drive all the way up the coast from Florida Keys to the Hamptons, Cape Cod and Nantucket.

Tell us about your own home and decor style? 

 My husband and I recently designed and built the family home. Yes, you guessed, the design was influenced by American architecture but also the attractive ‘Queenslander’. It is a hybrid of all the features we adore: a weatherboard construction with a front porch, exposed eves, french windows and shaker cabinetry. I would describe the style as classic coastal. As we had a limited budget, a lot of thought went into the design and how we could maximise our investment. Luckily, we had a fantastic builder who appreciated the character-build and was on-board with our vision. We are still finishing off a few elements. My husband, who loves to strap on the tool belt on weekends, has built a shed to match the house and is currently working on the white picket fence!

Clare's House!
Clare’s House!

 What does the future hold for Seacova?

 I hope to expand Seacova by developing more design elements and bringing more collections to the market. The internet certainly helps small businesses achieve that these days. I have also been working on some custom statement pieces. Here’s a sneak peek at the Hampton’s wing-back chair and matching ottoman that has just been introduced to the market.

Hamptons chair and ottoman.
Hamptons wingback chair and ottoman.


I know you’re all itching to grab your credit card and start shopping, but before you go I just want to show you how gorgeous the cushions look in my home. Sometimes you see these beautifully styled images and wonder what they actually look like, just hanging out, like cushions do, in an everyday persons home.
They are so good!


Aren’t they gorgeous!

Happy Shopping! #sorry #notsorry

Hayley x